socks = knocked off

Listen. We start every project by asking questions and listening. We want to know and understand your brand/product/service and its audience inside and out. We want to know what success looks like and how we’ll measure it.

Research. We check out your competition, review industry trends, and dig into all of the media outlets that might be a good fit. Then we pair those learnings with the information you provided. This allows us to understand the universe you play in and how we can help you disrupt the channels where your audience resides.

Create. Fueled by a creative brief that incorporates all of our learnings, the team brainstorms how we’ll bring your campaign to life. We work together to strategically integrate messaging and visuals with finely targeted media execution.

Test. The best way to ensure success is to test, so we build it into our campaigns. We’ll test creative. We’ll test messaging. We’ll test calls-to-action. And all along the way, we’ll be communicating what’s working to your team and ours so those learnings can be applied to other marketing efforts when appropriate.

Optimize. Algorithms are great, but we’d be doing your campaign a disservice if we relied solely on their maintenance. Your brand is complex and thrives from daily optimizations to capitalize on nuances that machines don’t understand. We evaluate ad performance and website engagement, honing in on the ad copy/size/delivery devices that drive the best traffic. This drives down your cost-per-click (CPC) and ensures you don’t miss out on potential conversions.

Report. At campaign milestones we provide reporting that tells the story of your digital campaign’s performance and showcases the successes. We’ll highlight insights learned along the way and include thoughts for how we might modify the campaign to build success for the future.