Colorful, catchy and clear. That was the formula for the “Buy Stuff. Get Stuff!” campaign. Crisp, iconic animations in vibrant colors showed fun things you could buy, and earn points, to Get Bonus Stuff – simply by choosing the credit option.

That incredibly simple message was ideally suited for all media – from movie screens to smartphone screens. And with the same bright images and four-word catchphrase repeated all across the media landscape – as well as in-store and in social media – awareness blossomed among customers of all ages.

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