Hispanic Marketing is more than Espanol

Hispanic Marketing Part 1: More than Español

Hispanic Marketing is more than EspanolIt’s hardly news that the Hispanic market – in all categories – is lucrative and growing in population, education and buying power. The 52 million Hispanics in the U.S. are projected to spend $1.5 trillion this year. That’s why companies of all sizes are trying to win them as customers – it’s smart business.

But in 2015, Hispanic marketing still too often misfires when companies aren’t fluent in the Hispanic customer mindset. In fact, sometimes Hispanic marketing is downright bad. Some of the common offenders:Read more

The holy grail of marketing: jhP tracks true ROI

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Once a marketing campaign is done, all promotions have run and the bills are paid, what do clients always want to know? What’s the return on investment?

Ah, the ROI question. It can be a conundrum, can’t it? Answering it has always been a challenge requiring strategic measurement to arrive at an educated estimate. And still it’s inexact because the real goal is to prove an ad is directly connected to an outcome. Which has made pinning down exact ROI challenging.

Until now. That’s what jhP learned, thanks to new tracking technology provided by Arrivalist, a leading location-change attribution company.Read more

Google Analytics: Data Unleashed

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For many marketers, the initial foray into Google Analytics was having the IT department tag the company’s website with it. But if you stopped at this first step, you’re missing out on a huge amount of actionable data. Your IT department can tell you things like your page views per month, the most popular pages, the most common searches and the percentage of web traffic from mobile devices. But you’re probably still using only the basics of this amazing marketing tool.

If you want to use Google Analytics to help shape your strategy, you need to know what’s possible. So here’s a quick primer. Google Analytics can help you …

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Growing Up jhP

Nine years ago, an enthusiastic recent college grad started working at our front desk answering the phone. Over time, her energy and can-do attitude made us trust her with new responsibilities she was interested in. We gave her plenty of room and support to grow while she blazed a trail deep into the world of digital marketing.

With a competitive spirit and an eye to the future, Alissa Menke became the youngest shareholder jhP has had. She now leads our Digital Media team. While it’s easy for us to say what we love about Alissa, it was a nice surprise to discover her personal blog saying what she loves about us. After bribing her with cookies, Alissa agreed to let us share her post with you. Congrats on nine years, Alissa!

Originally posted on August 19, 2014, by Alissa Menke:

Almost double-digits

No, we didn’t just jump forward in time. Leo’s still five. (Thank goodness!)
The double-digits I’m referring to is my time at jhP. Last week I hit my nine-year anniversary mark, so I’ve officially embarked on the final year of my first decade of employment here.


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