NEWCOMER FUNERAL SERVICE GROUP

generating leads; surpassing the objective

situation

Newcomer Funeral Service Group needed to develop a list of sales prospects for their cemetery business, so their sales team could reach out to ‘warmer’ leads. This list would provide the Newcomer sales team a database to market.

Lead generation has long been the most significant, and expensive marketing challenge for the death care industry.

objective

Generate at least 77 leads (including name, email address and phone number, if possible) to match or improve upon a previous lead generation effort.

target audience

People 55 years or older living in the Topeka metro area.

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