COREFIRST BANK & TRUST

leveraging the power of peer influence to raise brand visibility

situation

CoreFirst Bank & Trust has a long and proud history of giving to the community – it’s a key aspect of their brand identity. In 2018, jhP was tasked to collaborate with CoreFirst’s marketing team in developing a brand specific, non-product campaign that would tell the story of CoreFirst’s enduring generosity while raising their visibility in a competitive banking market.

objective

Develop a multi-channel campaign with the potential to go viral online and increase CoreFirst’s social media engagement.

target audience

Customers and non-customers in the Topeka-area, emphasis under 40 years of age.

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