KCDC Partnership Announcement

Community service projects have the potential to be extremely powerful. When your business establishes a new partnership in the community, it’s both a growth strategy and the right thing to do. It’s an opportunity to connect with a new audience while engaging your team on projects that matter. These partnerships motivate employees in new ways – shaping team dynamics, strengthening skills and inspiring work that goes above and beyond standard job responsibilities.

 

That’s why this month’s strategy highlight is partnership itself. At jhP, our mantra, the power of partnership™ is more than a tagline – it’s a philosophy built on mutual success. Each year, we seek out community projects that challenge us to think differently and get involved.

 

Last week we announced our new partnership with the Kansas Children’s Discovery Center. We’re using the jhP approach of Listen. Think. Envision. Create. to develop messaging that helps Northeast Kansas better understand what a valuable community asset KCDC is to Topeka – and the region.

KCDC‘s services extend far beyond the walls of the discovery center. As parents and grandparents who enjoy taking our children to the KCDC, jhP knows what an amazing place it is for children to learn and grow. We look forward to amplifying KCDC’s story of providing programs for all children and getting families from near and far to explore and play together.

jhP employees and KCDC team members kicked off the partnership by utilizing Facebook Live. Employees from different departments engaged in a 15-minute video that toured the children’s museum and highlighted the power of a successful community partnership.


The Creative Mind of Alissa Menke

You get out of the creative machine what you put into it …

As many of our readers know, Alissa Menke spent more than a decade at jhP helping clients grow and thrive in digital spaces. She was an early adopter of social media strategy, search engine optimization, and built the geo-targeting solutions we provide at jhP today.

When Kansas City-based DARI Motion offered Alissa what she believed to be her dream job in 2016 – to run an agile marketing department promoting digital technologies that improve athletic health – we understood she had to take it.

In jhP fashion, we partied; we cried; we shared in her dream.

Alissa's back

Now what we secretly had hoped for has come true – Alissa is back! In time, she realized her dream job is at jhP. With her, she brings a wealth of experience garnered at DARI. We’re proud to re-introduce Alissa as jhP’s Vice President of Innovation, where she’ll continue to shape the future of marketing and advertising for our partners.

Alissa is a mover and a shaker. She offers honest and fresh perspective. She understands that the best creative minds are always thinking – always learning – always nourishing the machine of creativity.


Learn More About This Creative Mind

Read our Q&A with Alissa Menke – new VP of Innovation


Alissa greeting Shawn Menke from Genstler for the first time since she came back to jhP.

jhP: You’ve been designing digital strategies for more than ten years – how would you describe the direction of digital over the next ten years? 

AM: Digital has become even more integrated into people’s daily lives. Ten years ago, jhP’s online experience took place at a desk with a computer and relatively speaking, was pretty novel. Brands only had to make minor changes to their marketing strategy to stay in front of their customers – launch a basic website, start a Facebook Page, and run a few display and search ads if they were being progressive.

Now we rely on a variety of tech to make our busier lives easier to manage. Technology will only become more convenient, quicker and expected.

The challenge brands face isn’t simply keeping up, it’s knowing what’s out there; understanding how it can be used; and determining if it needs to be included in their marketing strategies. There’s no reason to keep pace with the bright shiny new tech if it doesn’t make sense with your brand strategy and impact your target audience.

 

jhP: You’ll be going beyond digital, looking at innovations that have the potential to change the way our clients communicate. Where did you plan to start?

AM: I’ve started by getting reacquainted with our clients, their campaigns, and the work we’re doing for them. I’ve also been reconnecting with the jhP team and getting to know the newer members. While I was away, the growth in jhP’s digital skill set was remarkable. It’s awesome to see how the team’s developed. They’ve expanded our offerings and executed so many successful campaigns for our clients. I’m so proud of them!

Since our clients are in such great hands with their digital experience, it’s given me the opportunity to do what I do best – explore unchartered territories.

 

jhP: Tell us more about DARI Motion. What did you do and how will that experience impact your work here?

AM: I left jhP two years ago for what I thought was my dream job – I was the Director of Marketing at DARI Motion, a national biomechanical analytics software startup in Kansas City. During my time there, we grew rapidly adding new clients, new market verticals, new products and new staff.

For the majority of my time at DARI, I operated on a lean startup budget. That gave me an opportunity to learn new skills, sharpen old ones and refine my digital craft. It also allowed me to be really hands on with my experimentation and testing. I loved being able to execute campaigns, observe how they performed in real-time, and make adjustments on the fly.

One thing that really stood out about my time with DARI, was the impact that user experience had on the brand. Simply promoting and then delivering cool technology wasn’t enough. Marketing was directly impacted by the way clients experienced and engaged with the brand long after the sale was complete. Frustrated users, or those that didn’t understand the information they were pulling from their DARI System, posed problems through negative word of mouth.

Other than learning a lot about myself … who knew I wouldn’t mind the four times a week commute? The biggest takeaway I have from my time at DARI is agility, a more holistic understanding of user experience, and resourcefulness.

 

jhP: It might be a little self-serving, but we have to ask. 🙂 What is it about the culture here that you missed the most? What excited you the most about coming back?

AM: That’s easy! I missed my jhP family and the opportunities I have working with this team. I really took for granted the brainpower and experience of those around me. While I consider myself to be a very confident and independent thinker, I need fellow creative thinkers to talk through ideas, refine and expand them. I need people to question me, push me, and want more out of me. In many ways, I just didn’t feel very challenged working in a small marketing department.

At jhP I’ve always had access to any tools, resources, educational opportunities I’ve asked for – maybe not everything, but close enough. 😉  jhP encourages growth, it’s a core value. I’ve missed that type of support.


jhP Partners with Google and Bing

jhP Partners with Google and Bing

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jhP adds Bing Partner badge to Digital Portfolio

Demonstrating ongoing commitment to digital advertising, leadership

TOPEKA, Kan. – Less than six months after announcing Google Partner status, jones huyett Partners (jhP) received the Bing Partner badge, recognizing the agency’s ability to design strategic digital solutions across multiple search platforms.

The Bing Partner badge recognizes jhP’s high-quality service, technology and online marketing expertise. The badge is achieved through significant, strategic digital investments that deliver measurable results to jhP clients. Additionally, the badge certifies that jhP has completed Bing’s digital training and exams, providing a credible measure of the digital skillset of the jhP team.

Bing engages online users in 87,964,000 searches a day. jhP delivers relevant, qualified Bing traffic to clients through the optimization of their digital efforts. As a result, Bing users are able to more easily find and engage with client websites, online advertisements, and digital campaigns.

As a qualified Bing Partner, jhP will continue to receive special training and access to the most recent Bing and Microsoft technologies – including a direct Bing contact for client support and troubleshooting. Further, combining the Bing and Google Partner badges enables jhP to design customized solutions that reach target audiences on their chosen online search platform, reducing wasteful digital spend and increasing the likelihood of conversions for clients.

Established in 1987, jhP provides advertising and marketing ingenuity that builds lasting, profitable relationships in an ever-changing world. jhP crafts and executes innovative and effective communications in all media and is a member of the Greater Topeka Chamber of Commerce, American Advertising Federation and the American Marketing Association.

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jhP Beer-ology

Our jhP beer enthusiasts enjoy a good beer in great company every Friday at this fun thing called Beer-30. And guess what? You’re invited to join us next Friday via Facebook Live! Crack open your favorite craft brew and tune in at 4:30 p.m. to win two tickets for the fourth-annual “TAP THAT Topeka” Capital Brew Festival on June 25.

Kansas craft beer lovers, “TAP THAT Topeka” is for you. There will be 140 craft beers at the fest and lucky for you, it is only two weeks away.

Back to Beer-30. What is it and why do we do it? 

At jhP, our members thrive because we work and play well together, as noted in the Topeka Kansas Business magazine. Good work takes time and jhP is like the brew-master of ad agencies. We measure, test and create products our clients will enjoy.

This speaks to jhP’s culture of collaboration. It starts with work and ends with Beer-30 — an end-of-week work social. Each Friday, we stop what we’re doing at 4:30 p.m. spurred by Linda Bull’s announcement, “It’s official, kids!”

Beer-30 has been a jhP tradition since the firm opened 28 years ago.

“The first week I was part of the team, I was sent to the liquor store with a company card and asked to get beer for the [then] five of us,” Linda said. “It’s intended to give team members an opportunity to get to know each other better.”

She added: “It is a time to unwind, celebrate our accomplishments during the week and shake off the challenges we faced.”

So, we all congregate in the kitchen, have a drink, play foosball and just be. We catch up on life, chat and relax after a long workweek. We celebrate our individuality and reintroduce ourselves as people — setting aside the work hats. jhP’s “unique” is as unique as each of our jhP members.

Our troupe knows that our diversity gives jhP the power of partnership. During the workweek, we exchange ideas, press through difficult, but fun, challenges together to create well-refined work people will crave. We’re here to care for our clients and craft refined products in unique batches.

Think of it this way: jhP is a microbrewery that produces unique brews based on the situation, climate and tastes. What we do is as diverse as our team: From print ads to TV, radio, print and digital products, all of it is created to drive our clients’ businesses and keep them ahead. Our work is as distinctive as a batch of stouts, porters, IPAs, lagers, Belgian-style ale, wheat beer — you name it. We have a brew that is right for you.

Work culture = family culture. Beer-30 brings us all together. And that’s what “TAP THAT Topeka” craft beer fest is about, too. It brings people from different parts of Kansas together to raise a glass and geek out.

So, remember to pencil us in. jhP’s Facebook Live contest. June 17 at 4:30 p.m. on Facebook.com/jhpadv.