jones huyett Partners expands and adds team members

Topeka, Kan. – jones huyett Partners (jhP), a regional advertising and marketing firm based in Topeka, has recently hired Jennifer Anderson as an account manager and Deb Ferrell as creative director. Read more


jones huyett Partners adds new members to team

Topeka, Kan. – jones huyett Partners (jhP), a regional advertising and marketing firm headquartered in Topeka, has recently welcomed Keith Walberg and Melissa White to the team.

As Video Manager, Walberg will work with the production team to translate client needs into solutions involving diverse video services and products. In her role as Assistant Media Coordinator, White will provide organizational support to the digital and media departments.

Walberg has more than 31 years working in the video production field and most recently worked for Seattle University as a film and multimedia producer.

White is a 2014 graduate of Washburn University with a bachelor’s degree in Business Administration, Marketing & Management and previously worked for the Resource Center for Independent Living.

Established in 1987, jhP provides advertising and marketing ingenuity that builds lasting, profitable relationships in an ever-changing world. The firm, which is the largest agency in Topeka, was recently named one of the 100 fastest-growing companies in the Kansas City region by Ingram’s magazine. jhP crafts and executes innovative and effective communications in all media and is a member of the American Advertising Federation and the American Marketing Association. Visit jhpadv.com for more information.

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jhP’s 2016 ADDY Haul – By the Dozen x 2

jhP's 2016 ADDY award winning workThis weekend, the jhP team stepped out at the stylin’ 2016 ADDY Awards, which sported rather fitting Mad Men-themed décor, fashion and hijinks.

We were impressed by the creative work of our peers from across the region and overjoyed to walk away with 24 ADDY awards – 5 Gold ADDYs and 19 Silver ADDYs – honoring a diverse body of work we produced in partnership with our clients. This year’s ADDYs honored our work in branding and design, still photography and video, audio soundtrack, web design, digital strategy and 3D installation.Read more


Hispanic Marketing Don't Talk to Strangeres

Hispanic Marketing Part 2: Don’t talk to strangers

Hispanic Marketing Don't Talk to Strangeres

In our last blog on Hispanic marketing, we analyzed common (and embarrassing) ways companies alienate the Hispanic market when they’re actually trying to win their business.

They all reflected a common theme: understanding what conveys respect to the audience. Didn’t Aretha Franklin say it the best? R-E-S-P-E-C-T – Find out what it means to me. Meaningfully engaging anybody requires knowing what constitutes respect to that person. Marketers need more than a superficial understanding of the Hispanic market to know exactly who they’re talking to. Because successful messaging is never talking to strangers.Read more


Hispanic Marketing is more than Espanol

Hispanic Marketing Part 1: More than Español

Hispanic Marketing is more than EspanolIt’s hardly news that the Hispanic market – in all categories – is lucrative and growing in population, education and buying power. The 52 million Hispanics in the U.S. are projected to spend $1.5 trillion this year. That’s why companies of all sizes are trying to win them as customers – it’s smart business.

But in 2015, Hispanic marketing still too often misfires when companies aren’t fluent in the Hispanic customer mindset. In fact, sometimes Hispanic marketing is downright bad. Some of the common offenders:Read more


Google Analytics: Data Unleashed

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For many marketers, the initial foray into Google Analytics was having the IT department tag the company’s website with it. But if you stopped at this first step, you’re missing out on a huge amount of actionable data. Your IT department can tell you things like your page views per month, the most popular pages, the most common searches and the percentage of web traffic from mobile devices. But you’re probably still using only the basics of this amazing marketing tool.

If you want to use Google Analytics to help shape your strategy, you need to know what’s possible. So here’s a quick primer. Google Analytics can help you …

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jones huyett Partners promotes team members

Topeka, Kan. – To better serve the needs of its growing client base, jones huyett Partners (jhP), a regional advertising and marketing firm with headquarters in Topeka, has recently recognized growing skillsets by agency talent.

Renée Varella has been promoted from copywriter to copy director, where she now directs copywriting and proofreading needs for the agency. John Holcomb has been promoted from graphic designer to assistant art director. In this new position, Holcomb helps formulate art concepts, design and visual elements for client projects and assists the art director in daily production. Julie Grollmes has been promoted from graphic designer to graphic designer/traffic coordinator. In addition to providing design services, Grollmes oversees the flow of work within the agency, keeping projects moving efficiently. All three joined the jhP team in 2010.

Established in 1987, jhP provides advertising and marketing ingenuity that builds lasting, profitable relationships in an ever-changing world. The award-winning agency – recently named one of the 100 fastest-growing companies in the Kansas City region by Ingram’s magazine – is a member of the American Advertising Federation and the American Marketing Association.

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