Are you digitally diverse? Rethinking your digital strategy

How confident are you that your digital strategy is serving you well? Is it effectively putting your brand in front of your target audience? While most brands understand their marketing efforts must include a digital component, it’s probably time for many businesses to re-evaluate their digital strategy.Read more


The holy grail of marketing: jhP tracks true ROI

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Once a marketing campaign is done, all promotions have run and the bills are paid, what do clients always want to know? What’s the return on investment?

Ah, the ROI question. It can be a conundrum, can’t it? Answering it has always been a challenge requiring strategic measurement to arrive at an educated estimate. And still it’s inexact because the real goal is to prove an ad is directly connected to an outcome. Which has made pinning down exact ROI challenging.

Until now. That’s what jhP learned, thanks to new tracking technology provided by Arrivalist, a leading location-change attribution company.Read more