Ad copy must work fast and hard to break through. Each word should be fine-tuned to fit together with a purpose – engineered like a high-performance engine.
Words. Numbers. Kurt lines them up in rows and makes them work. Sure, it’s weird for one brain to excel at both creative writing and numerical analytics, but Kurt’s always been like that. He won his first creative Best of Show at age 22. And he was crunching big, multi-state media-buy numbers not long after. In addition to Kurt’s extensive agency record, he was marketing director for a huge packaged foods company. Agency side. Client side. Left brain. Right brain. Weird. But he pulls it all together and good things happen.