I study a situation thoroughly before jumping in with a solution. I sit back, listen and analyze, and then refocus and refine the strategy. I find the sweet spot between goals and opportunities.
When Chris was a kid, he had two loves – making music and telling stories. Thanks to his love of KISS, he dreamt of someday rocking crowds from the stage. And he loved writing and the sense of freedom of getting lost in the creative process as he found the story. Today, Chris still does both. As the guitarist in three rock bands, he is that rocker-by-night. And as our digital marketing guru-by-day, loses himself in numbers until he understands their story – then helps clients understand what’s happening on their websites, the true effect of that activity and why it matters.