concept strategy, writing, graphic design
A diehard yogi and outdoorsman, Rogan decided it was time to walk the talk. He was committed to driving something that was a reflection of who he is – a modern, hip, and environmentally conscious buyer. Rogan wanted to invest in an electric car. He was attracted to the benefits of going green and the idea of reducing his carbon footprint, but was concerned about the practicalities of an electric vehicle. The Go EV brochure from Westar Energy focused on the efficiency and affordability of electric vehicles, and the environmental benefits compared to traditional gas-powered vehicles. A leader in renewable energy and the largest electric energy provider in Kansas, Westar Energy’s Go EV message was clear – you can get there by going electric!