Blue Cross Blue Shield of Kansas
illustration, graphic design, copy finishing & editing
Ready for new adventures, the “Healthy Trails Adventure Guide” in hand, Charlotte and family traveled to Fall River State Park on a trail-hiking quest. Chock-full of coloring pages, scavenger hunts and eight exciting Kansas State Park adventures, this activity book had Charlotte pumped up about having healthy fun with her family. Blue Cross and Blue Shield of Kansas (BCBSKS) is about helping families like Charlotte’s stay healthy. Encouraging families to get outdoors and exercise, the adventure guide was part of a “Healthy Trails Adventure Day” – a partnership promotion by BCBSKS and the Kansas Department of Wildlife, Parks and Tourism. This day of free admission helped increase attendance in Kansas State Parks by 10 to 30 percent.