“We’d Rather Wait” holiday TV spot


concept strategy, writing, graphic design, casting, photography, videography

Penwell-Gabel wanted to diversify its message and address the community in a caring and constructive way. So we helped them craft a series of public service-oriented messages promoting healthy, responsible choices to the community. The “We’d Rather Wait” holiday TV spot is the latest in this series. It encourages responsible drinking during the holidays because, although Penwell-Gabel is there to serve families when they are needed, they’d rather wait.