Blue Cross and Blue Shield of Kansas GoBlue

“Working for Kansas” billboard


graphic design, photography

When Blue Cross and Blue Shield of Kansas wanted to celebrate Kansas workers for the “Working for Kansas” campaign, we traveled throughout Kansas to find them. We met folks from all walks of life, from northwest to southeast Kansas, and knew what to do. What better way than to showcase the workers themselves? So, we did just that. The billboards and our TV spots highlighted people doing their jobs – from dog groomer to engineer, to people who work in service energy and science. And Blue Cross and Blue Shield of Kansas’ slogan was positioned right next to the high-impact images. That really emphasized that “Working for Kansas” goes both ways.